Poland is the New Croatia for Czechs
More and more Czech tourists are now turning to Poland as their new go-to summer destination.
Previously, in 2024, more than 410,000 Czech visitors stayed in hotels. Meanwhile, this 2025, experts forecast that this could likely surge to 800,000 Czechs, officially surpassing Croatia as a favorite destination.
New Cross-Border Connections
Overall, several factors explain the shift. Firstly, new transport links make the journey easier. In particular, the Baltic Express now connects Prague to Gdansk, Sopot, and Gdynia several times daily. Furthermore, Poland’s toll-free motorways reduce travel costs for Czech drivers.
Secondly, climate plays a growing role. Specifically, rising summer temperatures push many families to seek cooler Baltic breezes instead of crowded Adriatic resorts. Additionally, Poland provides cultural and linguistic familiarity, which strengthens its appeal for cross-border travelers.
Better Value for Money
Moreover, affordability matters too. Versus Croatia, Poland offers lower grocery and accommodation costs. While beer is sometimes pricier, overall expenses remain lower.
Consequently, many Czech families view Poland as a better value vacation. According to Expats.cz, Poland now feels like “the new Croatia for Czech tourists.”
In an interview with DW, journalist Jakub Medek of the Polish radio station TOK FM said, “The presence of Czech tourists on the Baltic coast has been really noticeable since last year. I have the feeling that they make up the largest group of foreign tourists this year.”
Local Reactions in Poland
Consequently, tourism officials and locals have noticed the change. Furthermore, Prime Minister Donald Tusk described the record-breaking arrivals as “pleasant and welcome” during recent remarks.
Notably, economic benefits are clear, as coastal towns along the Baltic Sea report a surge in visitors. In addition, restaurants, hotels, and attractions see strong demand.
Consequently, Polish communities increasingly view Czech tourists as vital for local growth.
Poland Infrastructure and Service Gaps
However, challenges still remain. For instance, industry experts argue that accommodations must do more to promote local attractions. This is because without stronger marketing, many visitors risk overlooking cultural and outdoor opportunities.
Correspondingly, Travel and Tour World has noted that cross-sector collaboration could improve the experience through better travel packages and tour offers.
Meanwile, better coordination between hotels, transport providers, and tourism boards is also essential. With improved communication, destinations can keep repeat visitors returning year after year. Therefore, sustaining investment will be crucial for maintaining the tourism momentum.
Broader Outlook for Regional Tourism
Looking ahead, Poland has room to expand beyond Czech travelers. For instance, active tourism options such as cycling routes, cultural festivals, and outdoor adventures appeal to wider European audiences. Moreover, continuous upgrades to rail and road links will enhance access for other neighbors.
Additionally, this shift could also reshape tourism across Central Europe. Unfortunately, as Czechs increasingly choose Poland, Croatia and other destinations may face stiffer competition. However, Poland’s rise highlights how connectivity, affordability, and climate change are reshaping travel decisions.
Conclusion
Poland’s tourism growth is no accident. Enhanced transport, affordable prices, cooler climate, and cultural familiarity now attract record Czech numbers.
If Poland continues to expand services and infrastructure, it could solidify its role as Central Europe’s rising tourism star.
